Privacy Policy

Who we are

Vyaparnet (vyaparnet.com) is operated by Purple'd Advertising Company (“we”, “us”). This policy explains what personal data we collect, why, how long we keep it and the rights you have under the Digital Personal Data Protection Act, 2023 (DPDP Act) and the Information Technology Act, 2000. We are the Data Fiduciary for the personal data described here.

Purple'd Advertising Company
A 908, RAHEJA VISTAS, TOWER A, 9TH FLR, NACHARAM
Email: support@vyaparnet.com · Phone: —

What we collect

• Business accounts: business name, owner/contact name, mobile number, email, WhatsApp number, website, category, description, keywords, address, city, state, pincode, and up to three photos.
• Member accounts: name, mobile number, email, city and state.
• Location: the map location you pin or allow your device to share. It is used to match local deals within 30 km. We store only the point you save — we do not track your location in the background.
• Ads you post: headline, prices, offer text, description, photo and dates.
• Payments: amount, plan, date, and the payment reference (PayGlocal transaction ID or your UPI UTR number). We never see or store your card, UPI PIN or bank login — online payments are handled by PayGlocal on their secure payment page.
• Notifications: if you turn on alerts, your browser gives us a push “endpoint” address so we can send notifications. It contains no personal details.
• Usage: counts of views and call / WhatsApp / directions taps on ads and profiles (shown to the business as totals), and standard server logs (IP address, browser, time) kept for security.
• Chats: messages you send and receive in Vyaparnet chat, with the time they were sent and read. They are shown only to the two people in the conversation; our team looks at them only to handle a report of abuse or when the law requires it. Deleting your account deletes your chats.
• Messages to us: anything you send us through the contact form or email.

Why we use it (purpose and legal basis)

We process your data on the basis of the consent you give when you create an account and for the legitimate uses permitted by the DPDP Act, only to:

• create and run your account, show your business profile (if it has a Premium listing) and ads, and deliver your chat messages;
• send deal notifications and emails if you have an active plan;
• process payments, issue receipts and meet tax and accounting obligations;
• send service messages (welcome, payment confirmation, renewal reminders);
• keep the platform safe, prevent fraud and misuse, and respond to legal requests;
• answer your support requests and complaints.

We do not sell your personal data, and we do not use it for third-party advertising.

What is public

For business accounts, your business name, category, description, keywords, address, city, photos, phone / WhatsApp number (through the Call and WhatsApp buttons) and your live ads are shown publicly so customers can reach you. Member accounts are never shown publicly.

Who we share it with

Only with service providers who help us run Vyaparnet, under confidentiality, and only as needed:

• PayGlocal Technologies Pvt. Ltd. — online payments (their privacy policy applies to payment details);
• Our hosting and email provider — to store the website and database and to deliver emails;
• Browser push services (Google, Mozilla, Apple) — to deliver notifications you turned on;
• Map and font providers (OpenStreetMap tiles, Google Fonts, Flaticon icons, public code libraries) — your browser loads these files directly, which shares your IP address with them.

We may disclose data if required by law, court order or a lawful request from a government agency, or to protect the rights and safety of our users.

How long we keep it

• Account data: while your account is active. When you delete your account we remove your profile, photos, ads and notification settings straight away.
• Payment records: kept for 8 years as required by Indian tax and accounting laws, even after account deletion, without your contact details.
• Email logs: 30 days. Server logs: up to 180 days (as required by CERT-In directions).

Your rights

Under the DPDP Act you can:

• access a summary of your personal data and how it is processed;
• correct or update it — most details can be edited any time in your profile;
• erase it — use Delete my account at the bottom of your profile, or email us;
• withdraw consent — turn off email alerts in your profile or use the unsubscribe link in any email; block notifications in your browser settings;
• nominate a person to exercise these rights on your behalf in case of death or incapacity;
• raise a grievance with our Grievance Officer (below), and, if unresolved, with the Data Protection Board of India.

Security

We use HTTPS encryption, hashed passwords, protection against cross-site request forgery, re-processing of uploaded photos, and access limited to authorised administrators. No system is 100% secure; if a personal data breach affects you, we will inform you and the Data Protection Board as the law requires.

Children

Vyaparnet is meant for businesses and adults. You must be 18 or older to create an account. We do not knowingly collect data from children.

Changes to this policy

If we change this policy we will update the date below and, for important changes, notify you by email or on the website before the change takes effect.

Grievance Officer & contact

Grievance Officer: John
Email: john@vyaparnet.com
Address: A 908, RAHEJA VISTAS, TOWER A, 9TH FLR, NACHARAM

We acknowledge complaints within 24 hours and resolve them within 15 days of receipt, as required by the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 and the Consumer Protection (E-Commerce) Rules, 2020.